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This site caballero.com has the following in the site, "Is a broadcast pioneer with 40 years of experience in Spanish-language radio and television." We noticed that the webpage also stated " Just arriving from Cuba, Caballero began his career in Spanish broadcasting in 1962, working as a radio salesman at WBNX-AM." It also stated " Caballero is best known for starting, in 1973, Caballero Spanish Media. Prior to selling his radio rep firm, Eduardo formed The Caballero Radio Network. Acquired the broadcasting rights from CBS Radio Network, and started syndicating, in Spanish, for the first time in this Country, the Majo." The header had caballero as the highest ranking keyword. It was followed by eduardo, LPTV, and hispanic TV which isn't as ranked as highly as caballero. The next words the site used was hispanic radio.